Writing content for your website
When writing content for your website visitors, make sure you keep your paragraphs brief and to the point. You’re not writing a book, people don’t visit websites to read big chunks of text, they want small amounts of information that’s easy to absorb.
Use bullet points – If you want to highlight a specific process or feature, try creating bullet points instead of long lines of text.
Write for your audience – There’s no point listing every acronym under the sun if nobody understands them, use plain english.
Bold and highlight – If you want to draw attention to specific words or paragraphs, try using bold, underline or different colours.